2022 Annual Department Meeting

Marketing and Communications Overview

The Marketing Communications department is responsible for developing marketing strategies to acquire new business through collaboration with internal key stakeholders, such as sales and business development to support identified opportunities for growth and expansion across all business units for Chesapeake Utilities Corporation. In addition, the department oversees companywide communication efforts related to public pipeline awareness, energy conservation, natural gas advocacy, community engagement and crisis communications.

Crystal Campbell is the Manager of Marketing  Communications and Creative Services and has been with Chesapeake Utilities Corporation for eight years.

Roles and Responsibilities

As the Manager of Marketing Communications and Creative Services, Crystal  is responsible for developing marketing strategies to acquire new business through collaboration with internal key stakeholders, such as sales and business development to support identified opportunities for growth and expansion across all business units for Chesapeake Utilities Corporation. In addition, she oversees companywide communication efforts related to public pipeline awareness, energy conservation, natural gas advocacy, community engagement and crisis communications.
Crystal collaborates with the regulated and unregulated business unit marketing and communication managers to develop ideas on how to effectively advertise the respective business unit’s products or services to create an overall shared vision that adheres to the Company’s brand guidelines, mission and values. In addition, she oversees communication efforts related to public pipeline awareness, energy conservation and emergency response.
Crystal currently serves as Chair of the Southern Gas Association (SGA) Multi-Generational Leadership Committee and as Vice-Chair of the Marketing Committee for the Florida Natural Gas Association (FNGA). She graduated with her bachelor of science degree in digital marketing.

Interesting Fact

What Crystal enjoys most about her role at Chesapeake Utilities Corporation is the collaboration and exposure to the different departments within the organization. The most rewarding thing to her is being given the opportunity to work alongside her colleagues and help bring their visions to fruition when it comes to creative concepts and designs.