2022 Annual Department Meeting

Creative Services Overview

The Creative Services department is responsible for developing and designing the campaign concepts for all of Chesapeake Utilities Corporations’ internal and external stakeholders across various marketing and advertising mediums. The department will curate concepts and ideas, which create a demand for the Company’s products and services within the business units respective target audiences.

Crystal Campbell is the Manager of Marketing Communications and Creative Services and has been with Chesapeake Utilities Corporation for eight years.

Roles and Responsibilities

As the Manager of Marketing Communications and Creative Service, Crystal is responsible for developing marketing strategies to acquire new business through collaboration with internal key stakeholders, such as sales and business development to support identified opportunities for growth and expansion across all business units for Chesapeake Utilities Corporation. In addition, she oversees companywide communication efforts related to public pipeline awareness, energy conservation, natural gas advocacy, community engagement and crisis communications.
Crystal collaborates with the regulated and unregulated business unit marketing and communication managers to develop ideas on how to effectively advertise the respective business unit’s products or services to create an overall shared vision that adheres to the Company’s brand guidelines and mission values. In addition, she oversees communication efforts related to public pipeline awareness, energy conservation and emergency response.
Crystal currently serves as Chair of the Southern Gas Association (SGA) Multi-Generational Leadership Committee and as Vice-Chair of the Marketing Committee for the Florida Natural Gas Association (FNGA). She graduated with her bachelor of science degree in digital marketing.

Interesting Fact

What Crystal enjoys most about her role at Chesapeake Utilities Corporation is the collaboration and exposure to the different departments within the organization. The most rewarding thing to her is being given the opportunity to work alongside her colleagues and help bring their visions to fruition when it comes to creative concepts and designs.

Jelline Franklin is the Creative Services Supervisor and has been with Chesapeake Utilities Corporation for four years. She is responsible for providing direct creative output from the early concept stages for all Company campaigns and successfully leading her internal team and external vendors through to production on each campaign request.

Roles and Responsibilities

Jelline collaborates with the regulated and unregulated business unit Marketing and Communication Managers to develop ideas on how to effectively advertise the respective business unit’s products or services to create an overall shared vision that adheres to the Company’s brand guidelines and mission values. In addition, she oversees communication efforts related to public pipeline awareness, energy conservation and emergency response.

Jelline graduated with her bachelor of science degree in graphic design.

Interesting Fact

“I enjoy the people and collaborative effort put into each project. Every project is a new adventure that presents new challenges that push limits and test problem solving skills. The team gains a new perspective every single time and it is truly humbling to see the Creative Services team grow, individually and as a whole.”

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